HomeAs designers, we crave the opportunity to work on cutting-edge products that challenge the status-quo: things that challenge the norm for a good reason. So when Peter Semmelhack approached ECCO Design, back in 2006, to help realize his unique vision for BUG, we couldn’t start soon enough. BUG is a new kind of device: modular, democratic, fun, simple, intuitive, clever, versatile. But, it also heralds the imminent, irresistible era of Responsible Technology.
The latest flip, slide, touch, hot pink (or magenta), chocolate-flavored phones, PMPs, etc vie for press coverage, retail store space, and consumer mindshare touting everything they have to offer…for the next 3 – 6 months of course. There’s nothing wrong with the technology offered by these gadgets – quite the opposite. It’s great that all this cutting-edge technology, that until recently was being developed in, and for, research labs, is in our hands quicker than ever before. But here’s the problem: these devices have a very myopic view of guessing what enough people will want badly enough for the next few months. That might be an inherently flawed eco-system. Waste is encouraged, users’ actual long-term needs aren’t met, and, worst of all, useful gadgets are being likened to objects of fashion. Technology has to be used in a more responsible way. Instead of scrapping volumes of plastic and metal from last fall’s gadget offerings and creating next season’s gadget-icons anew, users need a product that allows them to keep adding, building, creating, and refining on a platform that is modular and open, and hence receptive to new and exciting technologies that copiously arrive into the marketplace. Something that stops making assumptions about what users want, and gives them the power to decide – enter BUG.
And with it, the implied challenge: How do you design something that can do anything? How do you design for all use cases and hence risk designing for none?
Traditionally, product designers, try to build the optimum user experience with their product. As a typical rule of thumb, 80% of our energy goes into 20% of the use cases. The reasoning offered by many for this is simple: because 80% of the consumers use just that 20%. Now this still holds true for your conventional watering pot. The contemporary gadget, as you well know, is a VERY different animal. With the flood of new features and applications now possible in the all-encompassing digital community, the next breed of gadgeteer wants to do more than follow a cookie-cutter procedure to get a simple P2D (peer-2-device) task accomplished. Like the gourmet chef at home, they want the flexibility to be able to design their very own P2D, P2D2P, P2D2C (peer-2-device-2-community), etc.
Bug Labs’ vision challenged us to embody a spirit of flexibility and open-ness in the hardware realm. Every aspect of the BUGbase had to be "universal", yet clever. For instance, we couldn’t assume directionality. When the iPod or the RAZR is being designed, designers can leverage the fact that the user will hold the device in one orientation, sit it down on their table one way, charge in another, etc. It was important for us not to optimize for any one use case scenario. Most device makers draw the line somewhere and say "this is how the majority of our users will use our device." We tried to never make that statement. The whole spirit of the product was flexible and open. However, clever and fun weren't backseat passengers either. We had to balance these attributes in a holistic way. The result is that each BUGmodule is stripped of any superfluous detail leaving just the core functionality to provide that pure, simple, single-purpose personality. Every BUGmodule looks like its function and proudly displays its purpose. Functional components are centered, connectors are aligned, buttons and switches are ergonomically placed. In essence, they are all building blocks that enable our users to build their unique experiences and share with the community around them. Even a BUGbase, with islands on each face and flush surfaces (to enable plugging in with other BUGbases) is designed to be a building block.
Master Designer Dieter Rams once said, "Design is about restraint." In BUG, we have restrained ourselves in the Design to create simple and elegant building blocks so you can create and enjoy.
Loading recent content...
Post Comments
Add Your Comment!
Log in to leave a comment or Create an account
Although famous female footwear designer Jimmy Choo Shoes launch series of men's life is not long, but has been deep a stylish men support the high-end factions, Jimmy Choo Pumps and came to the latest quarter of 2012 autumn winters, created the latest "Evening" brand series, buy jimmy choo shoes continue to high-end ponder as the design of the backbone. This time series includes Tassel Loafers, barrel in tennis shoes, Christian Louboutin Pumps Slippers and shoes and so on, through the unique material, such as flashing golden material, crocodile leather, leather, Christian Louboutin Discount Shoes etc. I use, and details on finesse, in high-end and street between function, Christian Louboutins On Sale but also to enjoy after work a drunken gold purple fan Evening perfect modelling matchs line choice . here
French famous shoe designer Christian Louboutin Shoes On Sale personal brand this time with the same quarter in 2013 spring and summer, with its popular shoe money again Louis Flat as the leading role, create new style. Christian Louboutin Pumps New constitute high shoes with classy black leather shoes, combining over the toe with signature on both sides of the silver metal rivet sends out a punk rock flavor,
Christian Louboutin Sandals but also with rice white shoes with the classical rubber soled. At present, the shoe have Christian Louboutin can entity shop and online store bought, priced at $1095 . Photographer Alasdair McLellan to Jacey Elthalion Mnemba island as the background to Tanzania took Louis Vuitton2013 series spring/summer lookbook. Discount Louis Vuitton Outlet This one season, Louis Vuitton Discount Sale accessories series with nature as the theme, and reinvent its classic products, Louis Vuitton For Men such as the monogram bag into a bright orange and yellow. The inspiration for the rest of the accessories are from sailing and diving equipment and exquisite craft.
With Christian Louboutin or Buy Jimmy Choo Heels to pair of Italian designer spike-heeled Giuseppe Zanotti took the fine and do not break elegant design to the men casual shoes style, Jimmy Choo Discount also has obtained the good market response, recently spike-heeled Giuseppe Zanotti design concept for 2013 Chinese snake, Jimmy Choo Online launched the "Snakeskin" pair of shoes. The high help modelling "Snakeskin" adopt high grade snake skin. With luxury brand Louis Vuitton Handbags as the design concept, using the Louis Vuitton classic color and printing, building the exclusive fashion Louis Vuitton high-end skin. Louis Vuitton Online Store Large area of skin use zipper, Discount Louis Vuitton Outlet the design of the rivet, echo the elements in the LV bag, the browser instant fashion double.
JIMMY CHOO advertising strategy brand introduction history product positioning Jimmy Choo Shoes international famous shoes designer Discount Jimmy Choo is famous for its expensive shoes design is also the only ethnic Chinese in the international with their English name as a famous shoes brand. Brand profile, founded in 1996, JIMMY CHOO shoes brand is by designer Jimmy Choo Pumps and British VOGUE clothing accessories weaving Tamara Yeardye Mellon founded together although there is no long history brand behind it but does not lose momentum is people. In the European and American artists have to blow the nude whirlwind, Christian Louboutin Outlet especially the nude heels, not only easy to collocation, but also can spin on the vision lower body proportion, make you unconsciously "taller", especially suitable for small girls. But we found that seems artists are especially fond of Christian Louboutin Heels , many women can wear it to attend the activity, red bottom shoes maybe formal because nude is easy to take and no use to just let it go
Wipe a heady seize the spirit of the red as the symbol of the Christian Louboutin, Christian Louboutin Shoes let he performed. In an interview, he had so describe the impulse: "like the red sole shoes with lipstick on, Red Bottom Heels let a person do not consciously want to kiss, and showed the toes, but also very sexy." Their shoes in addition to the price does not poor, that the high with awe and depressing, but also good, click here basic don't need to wear the shoes of people walk, they need - easily create beautiful leg. Below is KHUONG vu NGUYEN for Christian Louboutin filming advertisements.
French boutique brand Louis Vuitton, Discount Louis Vuitton Outlet is by the eponymous founder Louis Vuitton Malletier founded in Paris in 1854, the brand started with luggage, Louis Vuitton For Sale initially in the mid and late 19th century, its products by Slavic and Latin is a royal love, and from 1893 to 1936, Louis Vuitton Handbags to become the world's famous brands
Jimmy Choo weak perfume expresses a kind of strength and beauty. Bright and attractive temperament, Jimmy Choo Online self-confident, intelligent, fun and full of fashionable feeling, the fragrance exudes fruit fragrance has contemporary feeling extremely, the deep connotation of warm, Jimmy Choo High Heels rich and woody plant. This fragrance inspired by modern women's qualities: strong, vibrant, beautiful and attractive personality, Here faint with a mysterious and sexy charm. With women that shiny dazzling, Jimmy Choo weak perfume is a pure and fresh and contemporary sweet atmosphere, evolved into a gentle perceptual gauze. Christian Louboutin is a high-end shoe brands in France, the red sole is their most obvious sign, Red Bottom Shoes the sign of the source has a legend story. On one occasion, he saw a female assistant on your toe nail polish, bright red color suddenly spurred his inspiration, is red besmear is on the sole, Cheap Christian Louboutin unexpectedly, effect is surprisingly well, at this point, wipe a heady seize the spirit of the red as the symbol of the Christian Louboutin UK , let he performed.
People sometimes think that they can only own one makeup case juicy couture cheap. This is a silly notion because for most people, the opposite will be true juicy couture wholesale: they will need two or more carriers to fit their ever-changing needs wholesale juicy couture. For example, one woman might need a large container in her bathroom juicy couture online outlet, a tiny wallet from her purse and a medium-sized sack for overnight stays out of the area.?
People sometimes think that they can only own one makeup case juicy couture cheap. This is a silly notion because for most people, the opposite will be true juicy couture wholesale: they will need two or more carriers to fit their ever-changing needs wholesale juicy couture. For example, one woman might need a large container in her bathroom juicy couture online outlet, a tiny wallet from her purse and a medium-sized sack for overnight stays out of the area.?
Hello anybody ! I am from Panamax Group with many famost product like maxitalk , Maxexpress and vncart and today i wanna introduce all my service: - Cong bo san pham: we have: cong bo thuc pham, cong bo my pham, cong bo thuc pham chuc nang and dich vu cong bo san pham ... - Thanh lap cong ty: we have: tu van thanh lap cong ty, thanh lap cong ty tnhh, thanh lap cong ty co phan, thanh lap chi nhanh cong ty and thanh lap cong ty gia re
Giai the cong ty, we have : giai the cong ty co phan, giai the cong ty tnhh, giai the doanh nghiep, dich vu giai the cong ty - So huu tri tue: We have: dang ky logo, dang ky nhan hieu, dang ky thuong hieu , giay phep ve sinh - blog luat, this is our office blog, it's so much info like: cong bo chat luong my pham, cong bo luu hanh thuc pham, xin giay phep icp and thanh lap cong ty , mua sam vui
In our forum has many hot Topics like: don xin ly hon, meo vat hang ngay, blog hay, and luat doanh nghiep, So huu tri tue, Dien dan tam su gia dinh. More over, we have main service at topiclaw.com such as: cong bo thuc pham, cong bo my pham, dich vu cong bo thuc pham, thanh lap cong ty, giai the cong ty and Tu van dau tu nuoc ngoai. If anyone love to contact us please follow us Topiclaw on maxitalk, Media and Topiclaw HCM
For casual holiday vacation style, take a cue from Coach outlet store online and kick back in a cozy coach outlet shirt, black coach purses and shearling boots. Or a woman who knows how to carry herself and her style, not to mention a great bag. Pick up these http://www.ftccoachoutletonline.org/ coach outlet store online pieces for yourself, and take pleasure in it.Life According to coach factory outlet: If Coach outlet didn't talk about coach crossbody bags, it's almost like it didn't even happen. Now, we're partnering with http://www.usa-coachoutletonline.com/ coach outlet online http://www.cocoachfactoryoutlet.com/ coach factory Weeknd's hold. coach swingpack coach factory outlet coach wristletscoach factory online
Reg service: dich vu chuyen phat nhanh, Our blog. Here: dich vu chuyen van phong,dich vu lam visa, cong ty luat, dich vu chuyen nha. cong bo san pham - cong bo phan bon - cong bo my pham - so huu tri tue, lam visa + So anothers: thiet ke website, cong ty thiet ke website, thiet ke web co so y te, thiet ke website gioi thieu cong ty, thiet ke web doanh nghiep, thiet ke website tron goi, thiet ke web
http://www.acoachoutletonline-usa.net/ Coach Outlet USA Coach Outlet
http://www.coachofactoryoutletonline.com/ Coach Outlet Online Coach Factory Online
http://www.coach-purseoutletonline.net/ Coach Purses Outlet
http://www.coachincoachoutlets.com/ coachfactory.com/shop Coach Outlet Online
http://www.usacoachfactoryoutlets.net/ Coach Factory Online
http://www.ccoach-factoryonline.net/ Coach Factory Store
http://www.the-coachoutlets.com/ Coach Outlet Online Coach Bags Outlet
http://www.buycoachfactorys.com/ Coach Factory Coach Factory Store
http://www.atcoachoutlets.net/ Coach Outlet Online Coach Factory Online
http://www.mmichaelkorsusonline.com/ Michael Kors USA Michael Kors Outlet
http://www.sshopguccishoes.com/ Gucci Shoes UK Gucci Bags
http://www.mk-michaelkorsoutlet.net/ Michael Kors Outlet Online
http://www.michaelkorsoutlettoyou.com/ Michael Kors Outlet Store Online
http://www.themichaelkorsoutlets.net/ Michael Kors Outlet Michael Kors USA
http://www.michaelkors-blog.com/ Michael Kors Outlet Michael Kors Outlet Online
http://www.getmichaelkors.net// Michael Kors Outlet Michael Kors Outlet Online
CXJ-<span id="result_box" lang="en">Nike as a historic brand is popular in all over the world,<a href="http://www.nikeaustraliashoesonline.com/">nike australia</a> occupies a very important position. No matter what age the person will have a pair of Nike Shoes. This shows that people love the Nike.<a href="http://www.nikeaustraliashoesonline.com/">nike shoes australia</a>'s success depends largely on accurate market positioning and excellent quality. A lot of people are eager to buy <a href="http://www.nikeaustraliashoesonline.com/womens-nike-shoes-c-1066.html">cheap nike shoes</a>, stores often only discount after last season's, how to buy a pair of cheap Nike? Now you can come to <a href="http://www.nikeaustraliashoesonline.com/nike-air-max-c-1043.html">nike shoes online</a> store. You can buy an ultra-low price of one pair of the latest <a href="http://www.nikeaustraliashoesonline.com/nike-free-c-1056.html">nike free</a>,<a href="http://www.nikeaustraliashoesonline.com/">nike sb</a>.Or the girls favorite <a href="http://www.nikeaustraliashoesonline.com/nike-sb-c-1078.html">nike heels</a>!Whether you own a pair of nike shoes to the face of such temptation, you should be in this hot summer,let your feet enjoy it.</span><br>
Order products in <a href="http://www.christianlouboutinshoes1ca.com/">christian louboutin sale</a> store are free shipping.If you want to be more remarkable,do not miss it <a href="http://www.christianlouboutinshoes1ca.com/christian-louboutin-high-boots-c-9.html">christian louboutin high boots</a>. They are sexy and gorgeous <a href="http://www.christianlouboutinshoes1ca.com/christian-louboutin-pumps-c-5.html">christian louboutin pumps</a>.
The comfortable and casual style of Isabel Marant Shoes is what catch people’s eyes and hearts. Though Isabel Marant Sneakers are not strikingly brilliant as other fashion brands, they are closer to people’s daily life. Isabel Marant Shoes
Isabel Marant Footwear
Isabel Marant Shoe
isabel marant sale
Buy Isabel Marant Sneakers
Buy Isabel Marant Boots
Buy Isabel Marant Pumps
Isabel Marant Bekket Sneakers
Isabel Marant Dicker Boots
Burberry Outlet Sales Online Creative designers crowned the absolute arroyo and beautiful lady-like address because the absolute arrangement in the moment. Therefore,Burberry Outlet it’s top time to aggrandize the adjustment to access account for hottest hot division clothes suggestions application the Burberry Outlet StoreBlue Label Spring/Summer This year lookbook. Burberry Handbag Sale Usa is a allegorical of British fashionable which encourages application oh-so-popular habits and broadly commutual colors.burberry handbags and burberry wallet
http://www.coachfactorybag.org/ Coach Factory
http://www.get-coachoutletonline.org/ Coach Outlet Online
http://www.coachoutletusaonline2012.com/ Coach Outlet Online
http://www.coachoutletpurseses.com/ Coach Purses Outlet
http://www.coachoutletsonline-purses.com/ Cheap Coach Handbags
http://www.coachoutlets2you.net/ Coach Outlet Store Online
http://www.louisvuittonpurseoutlets.org/ louis vuitton bags
http://www.coachsoutlets-canada.org/ Coach Outlet Online
http://www.coachfactorystorese.com/ Coach Factory Outlet
http://www.coachoutletusashop.org/ Coach Outlet Online
http://www.buycoachoutletsinfactory.org/ Coach Factory Outlet
acc wholEsale designer jewelry klaces and other acc designer jewelry cheap Sale klaces and other acc fashion deSigner jewelry klaces and other acc designer jewelry sTores
» Comments RSS