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The pandora schmuck

, which is renowned for its signature charm bracelet, is moving into the Jackson Square shopping centre as part of its 2012 expansion plans.

The new store will offer hundreds of intricately hand-crafted 14 carat gold and sterling silver charms including its recently launched Christmas pandora schweiz

collection. 

New additions will be added twice a year for spring/summer and autumn/winter.

Pandora’s retail director Nigel Simpson said: “We are very excited to be opening up a new pandora armband

store and bringing shoppers a vast selection of ever changing ranges from our signature bracelet to stackable rings.

“This store has a feminine feel to create a more relaxed shopping experience.”

Pandora armband günstig

has taken over the former Sony Centre, which has been empty since January after Loughton Photographic Lyd, which operated the unit, went into administration.

Founded in 1982 with headquarters in Copenhagen, Pandora jewellery is sold in more than 65 countries.

The company employs more than 5,800 people worldwide.

Its arrival is one of a number of recent changes in Jackson Square, which earlier this month saw New Look move to larger premises vacated by ladies fashion retailer Bon Marche this summer.

Jackson Square manager Grace Bagster said: “The new pandora schweiz shop

is a fantastic addition to our current retail offer and will provide our shoppers with the perfect place to buy beautiful jewellery either as a gift for loved ones or as a special treat for themselves.”